GET MORE WOMEN ON BIKES!

This has been our focus since we started the Giant for Women program. At Giant, we've always believed that bikes make the world a better place. When the size of the cycling community grows, the sport as well as the whole world are all positively affected. And it’s not just women who reap the benefits-- we know it can lead to more kids on bikes and more men on bikes. What’s not to like about that?

This year we'll reach more women than ever through educating and inspiring riders of all styles, ages and ability levels. At the same time, we hope that other women working in the cycling industry or just out there hitting the trails regularly can each bring along a friend and expose the great things about cycling to someone who’s not been riding.

Each one, reach one…